Statement of Financial Purpose

A guided journey to define the purpose behind your wealth.

A well-crafted financial plan sits at the intersection of our financial resources and our personal values. It represents a clear and intentional sense of purpose for our wealth. When money and purpose are in alignment, we are enabled to create lives that are wholly and uniquely our own. When they're not, we risk looking back on our time with regret and a sense of misplaced priorities. In the pages to come, we will work through an exercise for identifying and prioritizing the values that guide and motivate us. We will then reflect on these values, use them to create a Statement of Financial Purpose, and — most important — bring them into real life with clear, actionable next steps.

About 10 minutes

Values

What are core values?
Core values are the essential beliefs and tenets that influence your thinking and your actions.
Where do they come from?
Core values come from our community, family, cultural background, education and lived experience.
Do they change over time?
While some of our values tend to endure for decades, others change along with our lives and circumstances.
How are values related to money?
Whether we realize it or not, values are reflected in the decisions we make around money. The question is, are the values reflected in our decisions truly our own or are we making decisions based on the expectations and norms of others? When we align our financial decisions with our core values, we open the door to a purposeful, authentic, and meaningful life. Money becomes a tool for happiness.

Select any values that feel especially relevant or important to you in this chapter of your life.

0 values selected

Prioritize Your Values

Of the values you selected, choose 3 to 5 that feel most essential. These are your core values.

0 of 3-5 core values chosen

Reflect on Your Values

PART TWO

Your Statement of Financial Purpose

Now that you've identified and reflected upon your values, it's time to create your Statement of Financial Purpose. A Statement of Financial Purpose is a concise and powerful distillation of the "why" behind your money. It serves as the foundation of your financial plan and a source of direction for all money-related decisions to come.

Look at your core values below. Think about how they show up — or don't — in the way you earn, spend, save, and give. Your Statement doesn't need to be perfect. It just needs to be honest. Write in your own voice, as if you were explaining to someone you trust what money is really for in your life.

See Example Statements
"Money serves as a tool to feel secure and never be a burden on my children."
Security; independence; legacy
"Money serves as a tool to optimize for quality, consistent, and extraordinary time with my family."
Family; connection
"Money serves as a tool to enable opportunities for personal growth and deepen my connection to the people I love."
Personal growth; relationships; connection
"Working because I want to, not because I have to."
Optionality; meaningful work
"Investing in myself so that I may reach my full potential and giving back along the way."
Excellence; contribution; helping others
"Not having to worry about money ever again. And the occasional trip to Europe!"
Security; stability; travel
"True wealth is time with family, mainly outside, and service to my community."
Family; nature; service
"True wealth is a safe, comfortable home filled with laughter."
Home; joy
"True wealth is experiences > things."
Adventure

One last thing.

Enter your details below and we'll send you a personal copy of your Statement of Financial Purpose.

Your information is kept private and never shared.

Bryan Gum
Bryan Gum
CFP® · RLP® · Founder, Lighthouse Planning

You've just named what money is really for in your life. That clarity is rare — and it's the foundation of everything we do together. If you're ready to build a financial plan that actually honors these words, I'd love to help you get there.

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